Kevin Alonso

Who i am

About Me

As an ambitious marketing professional with 2+ years of experience, my goal is to develop innovative marketing strategies that enhance brand awareness, drive engagement, and increase revenue. I am motivated by a passion for success and continuously strive to improve my marketing knowledge and skills. Ultimately, I aspire to become a marketing leader and make a positive impact on companies and the communities they serve.

Relevant Experience

Apr 2023 - Present

Owner & Head of Digital Marketing

Relyx Media

As a passionate marketing professional, I founded Relyx Media with a commitment to delivering excellent marketing services. My goal is to provide clients with impactful solutions through strategic planning, creative execution, and continuous optimization. With a focus on various digital marketing channels, we help clients achieve their goals and establish a strong brand presence. At Relyx Media, our dedication to delivering exceptional marketing services remains unwavering.

Oct 2022 - Present

Enterprise performance manager

PureCars

I work with my team overseeing paid advertising for a Fortune 500 automotive client. With a $3.5M+ monthly ad spend, I manage campaigns on Google and Bing platforms. Through continuous optimization, I align paid search with dealership goals, leveraging ad copy, bid management, budget adjustments, A/B testing, and keyword research. I monitor KPIs like impression share, CTR, conversion rate, conversions, CPA, cost, and CPC. Collaborating with marketing executives, I execute budget changes, handle ongoing projects, and ensure OEM compliance for ad copy.

Dec 2021 - Oct 2022

Digital Media Speicalist

Mighty 8th Media

I managed digital campaigns with $100,000+ monthly ad spend while executing and developing digital strategies for Search, Display, and Social. Managed paid Search, Display, and Social Media campaigns for B2B and B2C clients and generated $1M+ sales opportunities for Fortune 500 chemical manufacturer. I also analyzed Paid Media for improved ROI and budget performance while supporting client relationships with monthly meetings. Additional work included conducting consumer and market research, performing competitor SEO audits, and implementing social media optimizations.

Aug 2021 - Dec 2021

Digital Media intern

Mighty 8th Media

I got my start here, managing social media accounts for diverse clients and overseeing Email marketing campaigns. I also played a pivotal role in launching Google display ads and LinkedIn ads. With my expertise in Social Media Optimization (SMO), I ensured maximum visibility and engagement. I effectively managed social media accounts, crafted compelling Email campaigns, and provided valuable assistance in launching display ads on Google and LinkedIn. My skills in SMO have enabled me to drive impressive results and enhance brand presence across various platforms.

Master of Business Administration, Business & Data Analytics

Mercer University, 2023

My university education honed my communication and Marketing skills immensely by providing me with a number of the great educational opportunities.

BACHELOR of Business Administration, Marketing (digital Concentration)

University of North Georgia, 2023

My university education honed my communication and Marketing skills immensely by providing me with a number of the great educational opportunities.

Microsoft (Bing) Ads Certified

Microsoft, Status: In Progress

I received certification from in Search and Display advertising and have thorough experience working the their UI.

Education, Certification, Awards, & Others Projects

Google Analytics Certified

Google, Status: Up to Date

I received certification from Google in their analytics platform and have experience working the their UI and Looker Studio

Google ads Certified

Google, Status: Up to Date

I received certification from Google in Search and Display advertising and have thorough experience working the their UI.

Skills & Proficiencies

DIGITAL Marketing

Traditional Marketing & MAnagement

Selected Works

(Formerly Friends of Gainesville Parks and Recreation)

Gainesville P&R Foundation

Social media branding, management, and strategy.

Connect with me

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